As Head of Design, led cross-platform strategy, AI integration, and the turnaround of a stalled Mac client to launch, for a flagship desktop SaaS app with 4.7M+ users.
As Lead Product Designer over 4 years, scaled telecom product and growth strategy from a 0–1 experiment into a national ecosystem reaching 4.4M users.
As Lead Design Director, directed creative strategy, photoshoot curation, and Shopify e-commerce redesign for a high-craft skincare brand.
As Lead Design Consultant, led 0–1 mobile B2B commerce strategy from field research to national rollout, migrating 100% of client accounts to digital ordering.
As Lead UX Designer, co-built the growth function, introduced data-driven design, and optimized global UX and checkout across 21 international markets.
As Lead Designer, led creative direction, sub-brand launches, and VIP loyalty redesign for a $70M+ DTC brand ranked in the Top 10 Shopify stores globally.
As Lead UX & Conversion Designer, led the mobile-first redesign and A/B testing program for a sustainable e-commerce marketplace reaching 3M+ shoppers.
As Lead Designer, led 0–1 brand identity, Shopify DTC store, art direction, and physical packaging for a lifestyle apparel launch.
As Lead Designer, directed UX, creative strategy, and e-commerce architecture to launch a Nordic group's first 0–1 DTC platform across 2 markets in 2.5 months.
As UX & Product Design Consultant, mapped 130+ digital touchpoints and designed enterprise analytics dashboards for a €100M digital transformation strategy.
As UX & Product Design Consultant, redesigned B2B product discovery, filtering, and cross-platform booking flows for a major European equipment rental leader.
As Senior Producer / Project Lead, led a 50+ person international team to build and operate a live, GPS-driven digital campaign experience across 27 markets.
As Lead Creative Director, conceptualized and designed the winning e-commerce experience pitch for an iconic Nordic FMCG brand.