Winning pitch for a new Fazer eCommerce experience, designed to turn choosing a chocolate gift into something you build, not simply buy.
Visual exploration.
Reimagining the Fazer world through contemporary image-making.
We wanted to move the experience beyond simply selecting a product. The idea was to let people make the gift themselves — choosing flavour, topping, gift paper, message and card as they moved through the site.
The experience was designed as a journey rather than a traditional checkout.
Visitors could explore different combinations, make creative choices and see their gift take shape as they progressed — with each step, like the gift paper selection, given room to feel like a real creative decision rather than a form field.
The whole experience was built around anticipation — the moment a digital choice becomes a real gift arriving in someone's hands.
The result was a new eCommerce concept for Columbia Road, reimagining how Fazer's chocolate gifts could be chosen, built and sent.