Vapo, now Neova, wanted to grow digital sales from €0 to €100M within two years. I worked across customer research, journey mapping and dashboard UX to make a complex digital ecosystem easier to understand — and give the organisation a clearer foundation for digital strategy.
Vapo, now Neova, wanted to grow digital sales from €0 to €100M within two years. The challenge wasn't simply a new website — the organisation needed a clearer picture of its digital ecosystem across brands, business units, customers, and channels.
I worked on customer research and journey mapping across 130+ digital touchpoints, helping make a complex digital landscape easier to understand.
Customer Research & Journey Mapping — Mapped 130+ digital touchpoints across brands, business units and channels to create a shared picture of the digital ecosystem.
Dashboard UX — Redesigned internal dashboards, reworking how complex data was presented so teams could understand performance more easily.
Channel Strategy & Architecture — Contributed to channel strategy and digital architecture for the €100M digital sales ambition, connecting customer needs, business objectives and the wider digital ecosystem.
Built a shared view of customer needs across Vapo's brands and business units.
Mapped the customer journey across 130+ digital touchpoints, surfacing where the ecosystem broke down.
Redesigned internal dashboards to present complex, multi-brand data more clearly for internal teams.
Contributed to the channel strategy and digital architecture behind a €100M digital sales ambition.
The research and journey mapping gave Vapo, now Neova, a shared view of a digital ecosystem spanning multiple brands and business units, creating a foundation for the channel strategy behind its €100M digital sales ambition.
Redesigned dashboards made complex performance data easier for internal teams to act on, supporting clearer reporting across the organisation.