Head of Design for Mailbird, a US-based, 4.7M+ user email platform — leading brand, product UX and marketing as part of a two-person design team, reporting directly to the CEO.
After 12 years in market and with 4.7M+ users, Mailbird had built a strong foundation — but the product needed renewed momentum.
The team was small, the Windows experience needed a complete rethink, and a new Mac client was being developed at the same time. We needed to modernise the flagship product, bring the two platforms together, make Mac market-ready, and create the marketing momentum around them.
The challenge was bigger than a redesign: how do you make a mature product feel new again — while continuing to grow the business and attract new customers?
I worked deliberately across product, brand, marketing and growth — treating them as one connected system rather than separate lanes.
That meant rebuilding the Windows experience rather than continuing to patch it, helping shape the Mac client from the ground up, evolving the website and brand expression, and creating the campaigns, social, advertising and launch materials needed to support the next stage of growth.
Nearly all of it was built in-house, between me and my design partner — the only outside help we brought in was for video production.
Rebuilt the Windows experience and shaped the Mac client from the ground up.
Evolved the brand expression and website for the product's next stage.
Created the campaigns, social and advertising materials behind every launch.
Designed the lifecycle and growth creative supporting product adoption.
The work also extended into new product territory, including an AI image generator designed end to end and a user-facing Privacy Hub.
